Indian Institute of Technology Delhi (IITD)

Certificate Programme in Sales and Marketing

IIT Delhi's six-month Certificate Programme in Sales & Marketing provides participants with contemporary skills to drive organizational growth, understand the link between sales and marketing, and succeed in a disruptive market.

Program Overview

IIT Delhi's Certificate Programme in Sales & Marketing is a six-month holistic and synergistic program that guides participants through the process of transforming an idea into a profitable brand. It equips individuals with contemporary sales and marketing skills necessary for driving organizational growth intelligently. Participants will gain a deep understanding of the vital connection between sales and marketing and will be exposed to successful and emerging frameworks. By enrolling in this program, you can reshape your career in a dynamic and disruptive market, seizing opportunities for personal and professional growth.

Course Content

Module 1: Evolution of management thought

Module 2: Marketing Management- theory and practice

Module 3: The Marketing Concept

Module 4: Understanding consumer behaviour

Module 5: Segmentation, Targeting & Positioning

Module 6: The Marketing Mix

Module 7: Product decisions

Module 8: Pricing decisions

Module 9: Logistics and distribution

Module 10: Integrated Marketing Communications

Module 11: Product Lifecycle

Module 12: Market and marketing research

Module 13: Demand estimation and forecasting

Module 14: Brand building and nurturing

Module 15: Direct/ Indirect selling systems

Module 16: The sales Process

Module 17: Selling Skills

Module 18: Key Account Management

Module 19: Pre-sales

Module 20: Territory Planning

Module 21: Setting Goals and targets

Module 22: Sales organisation & budgeting

Module 23: Recruitment, Selection & Training

Module 24: Salary compensation & Incentive

Module 25: Reporting & monitoring sales

Module 26: Digital marketing

Module 27: Using social media effectively

Module 28: Consumer analytics

Module 29: Strategic marketing

Module 30: Marketing Ethics

Module 31: Services Marketing

Module 32: B2B Sales

Module 33: Technology Applications in Sales Management

Module 34: Customer Relationship Management

Group Capstone Project: A group capstone project to apply course learning by working on critical analysis of market, business, and the organisation from a sales and marketing lens. Students would be provided with capstone project guidelines, and they would be required to choose their projects accordingly.

Course Details

Mode of Study

Self-paced Online

Class schedule

Saturdays
4:30 PM to 7:45 PM

Duration of the Program

INR 65,000

Who this program is for?

  • This programme is valuable for any professional seeking to create superior value propositions and unlock growth:

  • Early-career Sales and Marketing professionals looking to advance their capabilities will gain a relevant, results-oriented grasp of the subject

  • Professionals looking to launch their career in Sales and Marketing will find the structured insights invaluable to build a strong foundation

  • Entrepreneurs and Managers looking to develop the sales function will learn how to build and grow high-performance teams

Eligibility Criteria

  • Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline as on the June 17, 2023.

  • Students pursuing final year of their graduation are also eligible and can apply.

Selection Criteria

Candidates will be selected based on a thorough review conducted by the institute.

Does this program comes with Alumni Status?

No

Important Dates

Application Deadline 23rd May 2023
Program Start Date 17th Jun 2023

Fees Details

Program Fees INR 65,000
Certificate Details

  • Participants will be awarded a successful completion certificate from IIT-Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 60% in both lectures and tutorials.

  • Participants who are unable to score 50% marks in the evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.

  • We encourage you to attend all the live sessions and make the best out of these interactive learning experiences.

  • Post session video recordings may or may not be made available, as per discretion of respective faculty members.

Sample Certificate

Key points about this program.

  • Learn from one of India's top-ranked Institutes of national importance

  • Learn via live online sessions and recorded videos with real-world case studies

  • Gain industry-oriented insights from eminent IIT Delhi faculty

  • Participate in peer-to-peer learning and expand your professional network

  • Receive an IIT Delhi successful completion certificate in Sales & Marketing
Apply By: 23rd May 2023
INTERESTED TO APPLY?

Get full information and a detailed brochure

Our representative will get in touch with you shortly.

Other Related Programs

About the Institute

IIT Delhi promotes academic growth by engaging in cutting-edge research and offering state-of-the-art undergraduate, postgraduate, and doctoral programmes. With values focused on excellence in scientific and technical education and research, and reputed alumni who are leading scientists, technologists, business managers and entrepreneurs in various domains, IIT Delhi has contributed significantly to nation building and industrialisation.

Check Institute
// Alerify JS Javascript