Indian Institute of Management Calcutta (IIMC)

Executive Programme in General Management (Batch 26)

The Executive Programme in General Management is for professionals aspiring to drive business growth and excellence by building their management capabilities.

Program Overview

Specialisation is essential in today's business world, with high-paying jobs demanding a high degree of expertise. However, as one climbs the corporate ladder, generalists become valuable as they bring a broader perspective to the table. This calls for robust cross-functional and holistic competencies, enabling professionals to navigate the fast-changing business landscape. The Executive Programme in General Management is designed for professionals to enhance their management capabilities to drive business growth and excellence. The program offers the opportunity to understand business risks, delve into changing business models, maximise operational productivity, shape and share management vision, and learn to lead people and facilitate change. The program offers a certification from IIM Calcutta, one of the top business schools in Asia, and triple accreditation from AMBA, EQUIS, and AACSB. Participants learn from accomplished faculty and industry leaders and become alumni of IIM Calcutta Executive Education, enabling them to network with other top professionals. The course offers an outstanding peer group of aspiring managers, making it a highly preferred learning platform.

Course Content

  • Compensation Management

  • Performance Management

  • Management of Hiring & Exits

  • Equal Employment Opportunity

  • HR Planning and Retention

  • Managing Self

  • Managing Teams

  • Managing Conflict

  • Managing Diversity

  • Leadership

  • Demand, Supply and Market Power

  • Comparative Advantage and Gains from Trade

  • Market Structures and Competition

  • Macroeconomic Indicators: GDP, Growth, Interest Rates, Inflation

  • India and the World Economy

  • Developing Marketing Plan

  • Segmentation, Targeting and Positioning

  • Consumer Behaviour

  • Brand Management

  • Marketing Strategy

  • Operations Strategy Framework

  • Process View of Operations

  • Capacity Planning

  • Inventory Management and Lean Operations

  • Supply Chain

  • Understanding Financial Statements

  • Determining Product Cost

  • Cost Volume and Profit Analysis

  • Capital Budgeting and Cost of Capital

  • Shareholder Value Creation

  • Understanding Competitive Advantage

  • Resource Based View and Industrial Organization Approach

  • Business Level Strategies

  • Corporate Strategies

  • Strategy Execution

  • Introduction to Artificial Intelligence and Machine Learning

  • Clustering and Market Basket Analysis

  • Predicting Churns/Attrition

  • Neural Networks and Deep Learning

  • Search Engine Marketing

  • Social Media Marketing

  • Fintech Revolution

  • Blockchain Technologies and Applications

  • Overview of Platform Businesses and Network Effects

  • Pricing of Digital Business and Platform Envelopment

  • Platform Governance

  • Introduction to Nudges and Choice Architecture in managerial decision making and how to test for their effectiveness

  • Integrated Simulation

Course Details

Mode of Study

Live Online with Campus Exposure

Class schedule

Sunday 3:30 PM to 6:30 PM

Campus classes

Two campus visits of 3 days each at IIM Calcutta

Duration of the Program

12 months

Who this program is for?

  • Professionals who aspire to become successful business managers

  • Professionals seeking to develop and enhance 360° managerial capabilities to drive business growth

  • Mid-level professionals seeking to gain a holistic understanding of business to enhance their managerial skills

  • Aspiring consultants and entrepreneurs interested in developing a multidisciplinary view of organization to overcome business challenges

Eligibility Criteria

Bachelor's degree in any discipline with a minimum 50% marks and have minimum 1 year of experience.

Selection Criteria

Selection for the programme will be done by IIM Calcutta and is strictly based on the education, work experience, and motivation of the participants.

Does this program comes with Alumni Status?

Yes

Alumni Benefits

  • Get an IIMC Email address after your course completion

  • Access to Alumni Portal to stay connected with the elite IIM Calcutta Executive Alumni Network of 27,000 members

  • Network with all IIM Calcutta Executive Education Alumni

  • Get updates on Alumni Achievements, Jobs and LIVE Project opportunities

  • Be entitled for a discount of 5% on program fee on opting for other IIM Calcutta Executive Programs

Important Dates

Application Deadline 20th Oct 2023

Fees Details

Application Fees INR 2,500
Program Fees INR 4,10,000

Sample Certificate

Key points about this program.

  • Longest running online general management certificate program in India with 2000+ alumni.

  • IIM Calcutta Advantage: Get certified by IIM Calcutta, ranked #3 in Asia, Triple Accreditation - AMBA, EQUIS & AACSB.

  • Accomplished Faculty: Learn from IIM Calcutta Faculty and industry leaders in General Management practices.

  • Experiential Learning: Leverage distinctive pedagogy of Case Studies, Assignments, Hands-on Sessions, and Campus Visits.

  • Executive Alumni Status: Become an Alumni of IIM Calcutta Executive Education and network with top professionals
Apply By: 20th Oct 2023
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About the Institute

The Indian Institute of Management Calcutta (IIMC) is a public business school located in Kolkata, West Bengal, India. It was the first IIM to be established in India and is consistently ranked as one of the top management institutes in the country and Asia. IIMC offers various postgraduate, doctoral, and executive education programs in management. The institute is known for its rigorous academic curriculum, case-based learning approach, and strong industry connections. It has a diverse student body and faculty, and a strong alumni network consisting of successful business leaders and entrepreneurs.

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