Program Overview

The Strategic Management program enables professionals to develop a holistic strategic perspective, bridging the gap between strategy planning and execution. It equips participants with critical thinking skills, effective implementation strategies, and the ability to create organizational synergies. By embracing new technologies, this program fosters agility and nuance in decision-making. With a focus on differentiation and profitability, professionals from various domains gain the expertise to translate lofty organizational goals into actionable strategic initiatives and objectives.

Course Content

  • Introduction to Strategic Management

  • Firm Performance

  • Sustained Competitive Advantage

  • Vision Mission and Strategic Intent

  • External Environment Analysis

  • Internal Environment Analysis

  • Competition Evaluation & Competitive Positioning

  • Introduction to Strategy Formulation

  • Business Level Strategies I

  • Business Level Strategy II

  • Corporate Strategy I

  • Corporate Strategy II

  • International Strategy

  • Strategy for Emerging Markets

  • Introduction to Strategy Implementation

  • Functional Strategies - Operations Strategy

  • Organizational Structure & Systems

  • Role of Analytics in Executing & Evaluating Strategy

  • Corporate Governance and Ethics

  • Strategic Leadership

  • Change Management

  • Managing Knowledge

  • Corporate Social Responsibility

  • Developing and Managing Technology Strategy

  • Digital Business Models/Digital Transformation

  • Emerging Technologies & Challenges

  • Entrepreneurship & Innovation

Module 5: Project Presentations

Course Details

Mode of Study

Live Online

Class schedule

Saturdays 9:30 AM to 12:30 PM

Duration of the Program

7 Months

Who this program is for?

  • This programme is ideal for Senior and mid-level professionals who seek to evolve to leadership roles that drive corporate strategy and growth by upgrading their expertise with modern strategy perspectives.

  • Senior executives already in pivotal strategic roles who want to drive their organisation’s business growth via end-to-end strategy formulation and execution will benefit from the programme.

Eligibility Criteria

  • Graduate with minimum 5 years of work experience after graduation (10+2+3) / Diploma holder (10+2+3) as on June 30, 2023.

  • Candidate should have a minimum of 50% marks in Graduation or Diploma or Post-graduation.

  • Candidate should be currently working.

Selection Criteria

Candidates will be selected based on a thorough review conducted by the institute.

Does this program comes with Alumni Status?

No

Important Dates

Application Deadline 30th Oct 2023
Orientation Date 21st Jan 2024
Program Start Date 30th Dec 2023

Fees Details

Application Fees INR 2,500
Program Fees INR 1,36,500
Certificate Details
  • Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion.

  • Participants are expected to have 75% & above attendance, the cumulative overall percentage of marks should be 50% and above.

  • Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow.

  • No certificate shall be awarded if the attendance is less than 40%.

Sample Certificate

Key points about this program.
  • Receive a certificate of completion from one of India’s top B-Schools (NIRF, 2022)

  • Build deeper strategic expertise to thrive in the modern business scenario

  • Learn forward-looking concepts with the latest paradigms in strategy

  • Become industry-ready with real-world case studies

  • Gain a global outlook with insights from IIM Lucknow faculty and industry experts

  • Expand your professional network and interact with experienced peers

Apply By: 30th Oct 2023
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About the Institute

The Indian Institute of Management Lucknow (IIML) is a public business school located in Lucknow, Uttar Pradesh, India. It was the fourth IIM to be established in India and is consistently ranked as one of the top management institutes in the country and Asia. IIML offers various postgraduate, doctoral, and executive education programs in management, with a focus on entrepreneurship, sustainability, and public policy. The institute has a highly qualified faculty, a diverse student body, and a strong alumni network. It is known for its research and consulting activities in various fields of management.

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